- Chapter 1 - What is the Function of a Listing Title?
- Chapter 2 - Attracting eBay Traffic (Quantity vs Quality)
- Chapter 3 - eBay Title Qualities
- Chapter 4 - Improving an eBay Title
- Chapter 5 - Use SEO for Inspiration
- Chapter 6 - Optimizing for Sales Conversion
- Chapter 7 – Keyword Strategy Guide Overview