- Use a plain uncluttered backdrop. Although the backdrops are usually white, dark colors are acceptable, and can be used to produce contrast against light colored objects.
- Use diffused lighting & disable the camera flash. Create or buy a light box to illuminate items from multiple directions.
- Use a tripod for sharper focus
- Situate the item so that it fills the frame
- Try to maintain accurate colors. Use the white balance setting to reduce tinting.
- Provide a reference to the size and scale of the item
- Take photos from multiple angles. Take close-ups with a macro setting to highlight product details.
- Avoid including props that confuse shoppers. Only items that are part of the sale should appear in the photo.
- Use high resolution images.
- Use a model or mannequin to show the fit for clothing.
- Show wear and condition issues in the photos. Do not hide or omit damage.
- Display the interior of the item being sold if possible.
