Where can I find definitions for the terms used in the MySales Dashboard?

The top sections of the dashboard display performance metrics such as:

  • Items Sold— This is the total number of items sold during the selected time period. 
  • Avg Selling Price—This metric takes the cost of each item and divides it by the total number of items sold. 
  • Total Sales— This figure calculates the overall sales you've made during the selected time range. 
  • Impressions—The number of times shoppers viewed your listing in the eBay search results. This figure is only available for eBay channels.
  • Page Views— The number of times shoppers viewed your listings.
  • Click-Through Rate— The rate at which shoppers viewed your listings in the search results and clicked through to the listing itself. 
  • Sales Conversion Rate— The rate at which shoppers viewed your listings and converted to a sale. 

The trend chart in the dashboard will display the following performance metrics:

  • Items Sold
  • Avg Selling Price
  • Total Revenue
  • Impressions
  • Page Views
  • Click-Through Rate
  • Sales Conversion Rate

Similar performance metrics are also shown in a graph next to individual listings at the bottom of the dashboard.

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