Where can I find definitions for the terms used in the MySales Dashboard?

The top sections of the dashboard display performance metrics such as:

  • Impressions to Clicks - a comparison between the number of times shoppers viewed the listing in eBay search results and the number of times shoppers visited the listing page.
  • Clicks to Sales - a comparison between the number of times shoppers visited the listing page and the number of completed sales.
  • Total Revenue - the sum of revenue from sold items.
  • Average Daily Selling Price - the average end price of sold items.

The trend chart in the dashboard will display the following performance metrics:

  • Impressions to Clicks
  • Impressions and Clicks
  • Clicks to Sales
  • Clicks and Items Sold
  • Total Revenue
  • Average Daily Selling Price

Similar performance metrics are also shown in a graph next to individual listings at the bottom of the dashboard.

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