The top sections of the dashboard display performance metrics such as:
- Impressions to Clicks - a comparison between the number of times shoppers viewed the listing in eBay search results and the number of times shoppers visited the listing page.
- Clicks to Sales - a comparison between the number of times shoppers visited the listing page and the number of completed sales.
- Total Revenue - the sum of revenue from sold items.
- Average Daily Selling Price - the average end price of sold items.
The trend chart in the dashboard will display the following performance metrics:
- Impressions to Clicks
- Impressions and Clicks
- Clicks to Sales
- Clicks and Items Sold
- Total Revenue
- Average Daily Selling Price
Similar performance metrics are also shown in a graph next to individual listings at the bottom of the dashboard.