Chapter 2 - Benefits of a Niche

Most products would be easier to sell online if only there were fewer competitors. 

The more sellers and supply available, the lower the price it takes to make a sale.  And with millions of active eBay and Amazon sellers, it is challenging to find a product or category that isn’t already fully saturated with other sellers. 

Discovering under-served demand provides a unique opportunity to claim a portion of the market in advance of competitors.

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