eBay has acquired Terapeak.

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Chapter 6 - Using Price Changes to Improve eBay Search Ranking

Price is one of the main factors which influence eBay search ranking. eBay is continuously comparing pricing across like titles and listings in the same category to establish benchmarks for value.

Offering low pricing, relative to other competitors can produce better search placement, attract more click-through traffic and boost sales conversion.

Offering free shipping can also improve eBay search ranking.

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