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What is the purpose of the colored dots seen in the Category Research section?

The colored dots which accompany categories shown in the Category Research section are called the Heat Map.
These dots identify the subcategories in each group with the highest sales performance.

The type of performance being compared by the Heat Map can be adjusted from Total Sales (which is the default comparison) to one of six other metrics using the drop down menu at the top of the Heat Map. 

The Heat Map comparison is based on a small sample of recent sales dates.

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