A product niche is an opportunity to serve the needs of a specific audience with one or more specialized products. 

At any given time, people are adopting new trends in media, fashion, lifestyle and more.

Products that tie into these trends become more appealing to a niche audience.This guide will walk you through the reasons why you might benefit from discovering a new niche market, and how you can use Terapeak research to assist in identifying the best products to sell to that audience.

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