What kinds of data are available in Product Research 2.0?
Search results in product research include the following kinds of data:
Basic sales metrics — These include the sell-through rate, number of sellers, average sale price, number of items sold, total sales, average shipping cost, and percentage of sales with free shipping for all of the items that match your search.
Completed transactions — The Transactions tab shows the listings with sales that match your search, over the time period you selected, along with basic metrics for each of these listings, and a link to each listing on eBay.
Listings without sales —The Unsold Listings tab shows the listings without sales that match your search, over the time period you selected, along with basic metrics for each of these listings, and a link to each listing on eBay.
Sales trends over time — The Trends tab shows you visual representations of the sales matching your search over time. Charts are available for total sales revenue, number of items sold, and average selling price.
Competing sellers — The Sellers tab shows you a list of the sellers that completed sales matching your search, over the time period you selected, along with basic metrics for each seller.
Top niche products — The Inventory Ideas tab shows you a list of the top-performing items sold by sellers that completed sales matching your search, over the time period you selected, along with basic metrics for each item.
Basic sales metrics are visible at all times once a search has been run.
The other kinds of data described above each appear in a tab below basic metrics in Product Research 2.0 results. To view a particular kind of data, click the tab that corresponds to the kind of data you'd like to see.
What do the basic metrics in Product Research 2.0 search results mean?
The basic metrics shown near the top of all Product Research 2.0 search results are:
Sell Through — The percentage of listings matching your search, whose outcomes are known, that resulted in a sale. A high sell through percentage indicates that most listings for matching products resulted in sales; a low sell through percentage indicates that most listings for matching products ended without sales.
Number of Sellers — The number of sellers represented amongst the sales that match your search, over the time period you selected.
Average Price — The average sale price for sales that match your search, over the time period you selected. Note that this metric does not include shipping costs or taxes.
Items Sold — The total number of individual sales transactions that match your search, over the time period you selected.
Total Sales — The total currency value of all the sales that match your search, over the time period you selected. Note that this metric does not include shipping costs or taxes.
Shipping Average / Free % — The average shipping cost for sales that match your search and that required the buyer to pay for shipping, followed by the percentage of sales matching your search that did not require the buyer to pay for shipping.
Basic metrics are updated each time you run a new search or modify (using filters, date ranges, or other narrowing techniques) an existing search.
Why did I receive only "partial" search results? What does this mean?
Some products sell on eBay in very high volumes, and Terapeak Product Research 2.0 enables time period selections as long as one to several years. Terapeak users are also able to search for very broad ranges of products if they choose to do so (e.g. "phone").
For these reasons, in some cases searches may yield many millions of potential results—more than can be effectively gathered and tabulated without affecting the quality of Terapeak's service for other users.
To ensure that very large searches do not impose excessive load, such very large searches are stopped after partial results are generated—enough data to provide some indication of the size, scope, and fundamental metrics in question without compromising service levels for other users.
If you run a search and receive partial results, consider adopting one of the following strategies to zero in on more specific groups of sales or listings:
- Filter your results by listing format, item condition, or region
- Narrow your results by eBay category
- Narrow your results to a smaller date range
- Enter more specific searches or exclude terms
What do green numbers in results mean and/or why are they zeroes?
These numbers in Product Research 2.0 search results appear when you have linked one or more of your own seller accounts to Terapeak.
Green numbers are your own sales figures — The green numbers are your own sales metrics matching the search that you have run over the time period you selected.
Use the drop-down list to select an account show — If you have linked more than one seller account to Terapeak, use the "Benchmark my sales" drop-down list to select the seller account whose metrics will be displayed in green.
Zero values mean you have no matching sales — If the seller account you've selected does not have any sales for the search that you have run over the time period you selected, then zero values will be shown.
Can I sort the transactions, listings, or sellers in my search results?
Yes. Note that there is a "header row" near the top of each tab in your search results. Some of the columns in this header row are marked with upward and downward triangles.
Sort by a particular metric. Click on column headers that are marked with upward and downward triangles to sort the search results using that metric. For example, click on Average Shipping to sort by average shipping cost.
Reverse the sort order you see. Click a second consecutive time on any header to reverse the sort order (i.e. from smallest to largest, rather than from largest to smallest).
What does the "Show Individual Transactions" switch do?
By default, Product Research 2.0 combines the sales figures from identical listings and shows them on a single line.
For example, if a seller posted a listing for a single item, sold the item in question, then posted a second, identical listing for a single item, and sold that item as well, the two sales will appear on a single line in search results that shows "2" for the number of items sold and combined figures for other metrics as well.
To see each individual listing that resulted in a sale, rather than combining the outcomes of identical listings into one row, turn the "Show Individual Transactions" switch on. When the switch is enabled (shown in blue rather than gray), the outcomes of identical listings will not be combined.
Why do I see sales that have zero bids in the Transactions tab?
Bids are shown only for sales that occurred through auction-format listings.
Fixed-price and store listings do not enable buyers to bid—only to buy—so they do not show bids when a purchase was made.
Why do I see asterisks in seller IDs in the Sellers tab?
To protect the privacy of other eBay sellers, eBay seller IDs are partially obscured; the first and last letter of each eBay seller ID is shown instead of the complete seller ID.
This shortened eBay seller ID generally provides enough information to track a single seller through your Terapeak research, without providing so much information that sellers' real-life identities are easily compromised.
Why do some listings not appear to have images?
Images for eBay listings can be seen in Terapeak search results so long as eBay continues to make them available online.
In general, the following are true for listing image availability:
- Most listing images are available for at least the first 90 days after listing end
- Listing images in some categories are available for longer periods of time
- Images for listings with many bids, sales, or visitors may be available indefinitely
Unfortunately, there are no entirely predictable rules or parameters for image availability. If images for a listing are available, Terapeak will show them. If they are unavailable, a gray box will be shown instead.
Why am I unable to view some listings by clicking on them?
eBay listings can be visited from Terapeak search results so long as eBay continues to make them available online.
In general, the following are true for listing availability:
- Most listings are available for the first 90 days after listing end
- Listings in some categories may be available for longer periods of time
- Listings with many bids, sales, or visitors may be available indefinitely
Unfortunately, there are no entirely predictable rules or parameters for closed listing availability.