See How Important It Is to Offer Free Shipping for a Product

Free shipping often increases sales and customer satisfaction.

The importance of free shipping for generating sales varies from product to product. Use Terapeak to find out how important it is for your product.

ⓘ  See How Important It Is to Offer Free Shipping for a Product

  1. Visit sell.terapeak.com and log in to Terapeak.

  2. Click Research -> Product Research 2.0 to start the Product Research 2.0 tool.

  3. Enter basic search terms, such as a product make and model.

  4. Select a recent date range.

  5. Apply search or category filters as needed to show only the desired results.

  6. Note the stats box labeled "Shipping Average/free %" located on the far right of the page. The first metric shows the average shipping cost for items sold without free shipping. The second shows the  percentage of successful sales that offered free shipping to buyers. 

  7. Evaluate the metrics in relation to your own shipping terms for this product. If most sales resulted from listings offering free shipping, it is likely that free shipping is necessary to competitively sell it.

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See this workflow on YouTube →

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